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February 2019

The #1 Rule on How to Write Viral Content for Your Blog or Website

One of the things that surprised me the most when I started Positive Writer was that a lot of my content was going viral. I didn’t expect that to happen and, if I am being honest, I didn’t start writing articles with going-viral in mind. I created my blog to share my thoughts about writing and since I felt what I wanted to express wasn’t really being talked about at the time, I might as well give it a shot and see if anyone cared. They did, and how!

At first, when my posts started taking off, I thought it was just luck. And, to a degree it was, but after a while, I noticed a trend. I had stumbled on to one of the most important aspects of being a writer online – at least, a writer who writes stuff that gets not only noticed but also passionately shared.

Before we get into what the secret is and how you can do it too, let me tell you another little truth, you’re probably a much better writer than I was when I started out, and if we’re really being open and sincere about what it takes to get your work noticed, shared and, well, going viral, it has very little to do with being a “great writer.” If you don’t consider your writing skills to be as good as you want them to be, welcome to the club.

With that said, being a great writer doesn’t hurt, but it’s not the key to success online. Writers with something to say will always get noticed more than great writers just writing for the sake of writing.

The #1 rule to creating content online that goes viral is:

Write What People May Be Thinking But Aren’t Saying

You’ve heard the saying that “The first draft of anything is shit.” Right? Well, my first article on Positive Writer was an argument against this declaration. It was titled “The First Draft is Not Crap!” It was short and, what I considered, a simple post.

“The First Draft is Not Crap!” went on to become my first viral phenomenon. I’m still a bit stunned at how well received the post was and the life it took on for itself. I’d love to tell you, I knew it! But that was hardly the case.

Hemingway allegedly said the famous quote, “The first draft of anything is shit.” as claimed in a postmortem book, “With Hemingway: A Year in Key West and Cuba.”

Thousands, if not millions, of authors and aspiring authors (especially the aspiring ones), have repeated the quote with conviction, even going so far as to post it on vision boards and bathroom mirrors. However, I imagined many actually disagreed with it or felt it went too far. In fact, psychologically it IS a self-defeating statement, which has led more people to let-downs than to publishing contracts.

I’m not going to go into the debate about the quote itself in this article. I’ve already done that. We’re going to talk about how a topic, especially something people may be thinking about, but aren’t really talking about, can get people to react in some way, positive, or negative, in agreement or disagreement, thus sharing your articles.

The result to share and discuss the content is there because it’s different, it’s taboo, and at the same time, it’s meaningful and important.

How dare you contradict the great one! Hemingway was a master.

Or:

It’s about time someone said it! No one can prove Hemingway ever uttered those words.

And it’s not always so cut and dry, some may agree to a point, but not entirely, which opens up more debate, discussions, and ultimately, sharing of your content!

Now here’s the thing, I wasn’t merely trying to stir up the bees. Quite the contrary, I set out to help fellow writers with positive and motivational content. Part of that was to get writers to think more positively about their initial work and give it the credit it deserves. Calling your work crap isn’t exactly all that motivational. And, reverse psychology doesn’t usually work the way a lot of people think it does.

Studies have shown direct requests and suggestions work better than reverse suggestions, in fact, reverse suggestions often work as direct suggestions. So, if you’re one of those who is wired for direct and not “reverse psychology,” then guess what calling your work worthless means. Exactly, your efforts and your work are very likely F**k’d. If that’s you, now you know why you’re always stuck and borderline depressed. Stop that!

Since I hadn’t found any blogs out there expressing things the way I thought about them, I only had an inclination more people thought the way I did. It was a big risk and I figured there would be some push back because, frankly, a lot of the most common and repeated writing advice out there is capital BULLSHIT. I wanted to talk about that and provide other ways of thinking about said ~~bull~~ advice.

To create viral content you have to be willing to discuss topics your readers might not agree with and at the same time do your best to help them see your point of view.

To create viral content you have to be willing to discuss topics your readers might not agree with and at the same time do your best to help them see your point of view. Click To Tweet

It’s not enough just to write about that which should not be said, there also has to be a point to it – or rather, a point you’re trying to make. If you’re successful at making your point, whether your readers agree or disagree, they will share your content, and if you’re lucky, it will go viral.

I noticed many new writers and bloggers like to rewrite old advice and popular content. Sure, they give a little of their own twist in the rewriting of it, but really, it’s the same we’ve all already read before. Great for a moment, but ultimately forgettable. Don’t be forgettable. I made that mistake with the first few blogs I started. I hadn’t found my own voice yet, or really, I wasn’t brave enough to let it sing freely. With that said…

Pro-tip: Don’t write content with the sole purpose of pissing people off. Because, rest assured, if you try that you WILL succeed and it won’t be pretty. If you’ve got a point to make – be sure it’s something you believe in and you feel needs to be said.

Your content needs to be valuable. Make your words make a difference. Because they can.

If you leave this article having gained something that will help you in some way, then I feel I have succeeded. I don’t need you to agree with me or disagree with me – I just want to get you thinking, considering, and coming up with your own solutions with what may be a new or fresh perspective. To me that is valuable. To me, that is a win.

You’ve got something you want to say. I know you do. It might not be mainstream, it might be a little edgy, and I am quite sure, whatever it is, it’s pretty damn scary. That’s the type of stuff people care about. Viral content goes viral because people care about it. You would never share anything you don’t care about.

Writing articles to give your opinion is the primary reason to create a blog so that you can share those opinions with the world. However, – this is going to hurt – your opinion doesn’t count for much. And frankly, neither does mine.

It’s the thoughts, the discussions, and the sharing of views that we generate which matters the most. If I could get one person to rethink the draft she’s about to throw in the trash because she thought it was “shit.” Then I’ve done my job. And if that draft becomes a second draft, then a third draft, and eventually turns into a published book – oh my!

And THAT is why I wrote the article without ever considering it would eventually be viewed and read over 2 million times, or that thousands of people around the world would share it with each other.

I’ve written many other articles which have had a similar effect, some have been shared far more, and some much-much less, and some have caused even greater ripples in the blogosphere. But get this, you’re a better writer than you realize and you have things to say you know are important too, so what are you waiting for?

Say what others are thinking, but aren’t saying. The scarier this idea is to you, the more likely you’re on to something.

Go create some ripples. I dare you.

What Kind of Writer Do You Want to Be this Year? (Let’s Find Out)

written by The Magic Violinist

We’re already a whole month into the New Year, which can be a tricky time for people as we start to get busier and our carefully made resolutions start to drop off. Life gets in the way, and suddenly our good intentions become just that—intentions. Consider this your friendly reminder to remember what your goals are.

Note: This post is by Positive Writer contributor The Magic Violinist.

Not only should you remind yourself what goals you’ve set, but you should also try to think about what kind of person you want to be. What kind of writer you want to be. If you decide who you want to become, then you can make sure that all of your actions line up with your aspirations.

So what type of writer might you want to strive to be this year?

(You can pick more than one and mix them up however you like!)

A more productive writer

A productive writer makes the most of whatever time they have. Sometimes that time is four or five hours and sometimes it’s only a few minutes in the pickup zone at school. If you want to be more productive this new year, you’ll want to focus on carving out time in the day for yourself that’s for writing and writing alone.

It can help to have multiple projects in the works at once. If you only have a few minutes, you can continue working out a new idea in your head. If you have hours to yourself, that might be the time for heavy edits. Either way, a productive writer takes every opportunity to get things done.

A kinder writer

If you have the tendency to be hard on yourself, maybe this year is the time to be gentler. Don’t beat yourself up for mistakes you make. Try not to worry about the things that are out of your control, like whether or not you win a contest or how long it takes for an agent to respond to your query letter.

Writing is rewarding, but it’s also difficult. If you get bogged down in the hardships, it’s easy to forget why you started writing in the first place. Remind yourself why it makes you happy by writing what you’d love to read.

A more honest writer

I think we’re all guilty of falling into that trap of writing whatever we think is going to sell well. But the hard truth is, trends change all the time. It’s impossible to predict whether people are going to want to buy stories about vampires, societies in outer space, long-lost royalty, or feuding families. By focusing on what’s best for the market, we lose sense of who we are at our core.

Write what’s meaningful to you. There’s a reader out there for every book. Write for that reader by writing for you first. First drafts are meant to be creative and fun and low-stakes. Once you get into revisions, then you might look at your story with more of an eye toward publishing, but by staying true to yourself, your story will have that special spark.

A more disciplined writer

Writers are always waiting for that elusive muse to come to them with a full-fledged story, but unfortunately, inspiration isn’t something we can wait for. When so much of publishing is centered around deadlines, we can’t afford to let inspiration come to us. We have to seek it out ourselves.

If you have a difficult time getting your butt in a chair or resisting the temptation of mindlessly scrolling through social media (and I’m guilty of this, too), make this the year you decide to be more disciplined about your writing. Create daily habits, even if it means you only get a little bit done each day. Commit to completing those half-finished projects sitting untouched in your files. You’ll be amazed at how much you can do with a little effort.

A braver writer

For some, showing work to others comes easily, but for others, the very thought has them crippled with fear. If you write just to make yourself happy and you’re perfectly content to never share it with anyone, then there’s no need to go any further than that. But if you have publishing aspirations of any kind, then at some point you’ll have to take the plunge.

Writing isn’t a solitary activity, though it may seem that way. Once you’ve written a story, it takes a team of several people to help you revise and polish your work, and that requires sharing it with other others. It will potentially be uncomfortable at first, but it will be ultimately rewarding once you’re able to collaborate with someone and make your writing better. Take it step by step. Share your story with a trusted friend first, then work your way to opening yourself up for criticism.

Always work toward the better

No matter what your area of focus is this year, remember that with every word you write, you’re growing as an artist. Practice will never make perfect, but it will get you pretty darn close. Set those lofty goals and do everything in your power to reach them. I know you can do it.

What kind of writer do you want to be this new year? Leave a comment!