One of the things that surprised me the most when I started Positive Writer was that a lot of my content was going viral. I didn’t expect that to happen and, if I am being honest, I didn’t start writing articles with going-viral in mind. I created my blog to share my thoughts about writing and since I felt what I wanted to express wasn’t really being talked about at the time, I might as well give it a shot and see if anyone cared. They did, and how!
At first, when my posts started taking off, I thought it was just luck. And, to a degree it was, but after a while, I noticed a trend. I had stumbled on to one of the most important aspects of being a writer online – at least, a writer who writes stuff that gets not only noticed but also passionately shared.
Before we get into what the secret is and how you can do it too, let me tell you another little truth, you’re probably a much better writer than I was when I started out, and if we’re really being open and sincere about what it takes to get your work noticed, shared and, well, going viral, it has very little to do with being a “great writer.” If you don’t consider your writing skills to be as good as you want them to be, welcome to the club.
With that said, being a great writer doesn’t hurt, but it’s not the key to success online. Writers with something to say will always get noticed more than great writers just writing for the sake of writing.
The #1 rule to creating content online that goes viral is:
Write What People May Be Thinking But Aren’t Saying
You’ve heard the saying that “The first draft of anything is shit.” Right? Well, my first article on Positive Writer was an argument against this declaration. It was titled “The First Draft is Not Crap!” It was short and, what I considered, a simple post.
“The First Draft is Not Crap!” went on to become my first viral phenomenon. I’m still a bit stunned at how well received the post was and the life it took on for itself. I’d love to tell you, I knew it! But that was hardly the case.
Hemingway allegedly said the famous quote, “The first draft of anything is shit.” as claimed in a postmortem book, “With Hemingway: A Year in Key West and Cuba.”
Thousands, if not millions, of authors and aspiring authors (especially the aspiring ones), have repeated the quote with conviction, even going so far as to post it on vision boards and bathroom mirrors. However, I imagined many actually disagreed with it or felt it went too far. In fact, psychologically it IS a self-defeating statement, which has led more people to let-downs than to publishing contracts.
I’m not going to go into the debate about the quote itself in this article. I’ve already done that. We’re going to talk about how a topic, especially something people may be thinking about, but aren’t really talking about, can get people to react in some way, positive, or negative, in agreement or disagreement, thus sharing your articles.
The result to share and discuss the content is there because it’s different, it’s taboo, and at the same time, it’s meaningful and important.
How dare you contradict the great one! Hemingway was a master.
Or:
It’s about time someone said it! No one can prove Hemingway ever uttered those words.
And it’s not always so cut and dry, some may agree to a point, but not entirely, which opens up more debate, discussions, and ultimately, sharing of your content!
Now here’s the thing, I wasn’t merely trying to stir up the bees. Quite the contrary, I set out to help fellow writers with positive and motivational content. Part of that was to get writers to think more positively about their initial work and give it the credit it deserves. Calling your work crap isn’t exactly all that motivational. And, reverse psychology doesn’t usually work the way a lot of people think it does.
Studies have shown direct requests and suggestions work better than reverse suggestions, in fact, reverse suggestions often work as direct suggestions. So, if you’re one of those who is wired for direct and not “reverse psychology,” then guess what calling your work worthless means. Exactly, your efforts and your work are very likely F**k’d. If that’s you, now you know why you’re always stuck and borderline depressed. Stop that!
Since I hadn’t found any blogs out there expressing things the way I thought about them, I only had an inclination more people thought the way I did. It was a big risk and I figured there would be some push back because, frankly, a lot of the most common and repeated writing advice out there is capital BULLSHIT. I wanted to talk about that and provide other ways of thinking about said bull advice.
To create viral content you have to be willing to discuss topics your readers might not agree with and at the same time do your best to help them see your point of view.
To create viral content you have to be willing to discuss topics your readers might not agree with and at the same time do your best to help them see your point of view. Click To TweetIt’s not enough just to write about that which should not be said, there also has to be a point to it – or rather, a point you’re trying to make. If you’re successful at making your point, whether your readers agree or disagree, they will share your content, and if you’re lucky, it will go viral.
I noticed many new writers and bloggers like to rewrite old advice and popular content. Sure, they give a little of their own twist in the rewriting of it, but really, it’s the same we’ve all already read before. Great for a moment, but ultimately forgettable. Don’t be forgettable. I made that mistake with the first few blogs I started. I hadn’t found my own voice yet, or really, I wasn’t brave enough to let it sing freely. With that said…
Pro-tip: Don’t write content with the sole purpose of pissing people off. Because, rest assured, if you try that you WILL succeed and it won’t be pretty. If you’ve got a point to make – be sure it’s something you believe in and you feel needs to be said.
Your content needs to be valuable. Make your words make a difference. Because they can.
If you leave this article having gained something that will help you in some way, then I feel I have succeeded. I don’t need you to agree with me or disagree with me – I just want to get you thinking, considering, and coming up with your own solutions with what may be a new or fresh perspective. To me that is valuable. To me, that is a win.
You’ve got something you want to say. I know you do. It might not be mainstream, it might be a little edgy, and I am quite sure, whatever it is, it’s pretty damn scary. That’s the type of stuff people care about. Viral content goes viral because people care about it. You would never share anything you don’t care about.
Writing articles to give your opinion is the primary reason to create a blog so that you can share those opinions with the world. However, – this is going to hurt – your opinion doesn’t count for much. And frankly, neither does mine.
It’s the thoughts, the discussions, and the sharing of views that we generate which matters the most. If I could get one person to rethink the draft she’s about to throw in the trash because she thought it was “shit.” Then I’ve done my job. And if that draft becomes a second draft, then a third draft, and eventually turns into a published book – oh my!
And THAT is why I wrote the article without ever considering it would eventually be viewed and read over 2 million times, or that thousands of people around the world would share it with each other.
I’ve written many other articles which have had a similar effect, some have been shared far more, and some much-much less, and some have caused even greater ripples in the blogosphere. But get this, you’re a better writer than you realize and you have things to say you know are important too, so what are you waiting for?
Say what others are thinking, but aren’t saying. The scarier this idea is to you, the more likely you’re on to something.
Go create some ripples. I dare you.
