Positive Writer

This blog is about overcoming doubt and creating work that matters!

Are You Making This Fatal Blogging Mistake?

Maybe you’re a blogger of musings and random things, whatever happens to come to you on occasion, believing the more well-rounded your blog is the more likely you will attract an audience, but the reality is that this all too often backfires.

The good news is this mistake can be fixed. The bad news is the solution seems paradoxical so most bloggers making this mistake never fix it and eventually give up. It’s the reason I canceled my first blog and I don’t want it to be the reason you give up on yours.

focus-writing

Jack of all trades

It’s cool to be a jack of all trades. Such people can do almost anything and are fairly good at most everything they do. But they’ll never get paid what a skilled craftsperson gets paid doing just one thing exceptionally well.

It’s great to have handy people around, we need them, but they’re a dime a dozen. They’re dispensable. I know it’s not fair, but this isn’t about being fair. Sadly, it never is.

You can call up any handyperson and expect more or less the same results as from any other, but when you want a specific job done very well, who do we call?

Focus

The fatal mistake all too many bloggers make is that they are not focusing.

If your blog’s topics are all over the place and readers never know what to expect from you then it’s probably not worth their time to stay subscribed, unless, of course, they are very close friends and family.

Don’t get me wrong, I like to read about a wide range of topics and I’m sure you do, too, but when it comes to filling our inboxes with feeds from blogs, we’d like to know it’s something we want to read, otherwise we’ll unsubscribe so we can focus on mail we care about.

Become a specialist!

There’s something you know extremely well (kite flying, bungee jumping, writing, – something), something you know so well that if you were to write interesting and helpful articles about it on a consistent basis you would attract a very specific readership and you’d become viewed as an expert in that field.

That’s what you want - a specific group of readers interested in what you’ve got to say.

What do you know better than anything else? What can you write about week in and week out? When you get the same answer for both questions, blog about that for at least 6 months and see how it goes.

Your audience is waiting for you. We need you to share your knowledge and understanding with us. Teach us.

The problem

It’s normal when you start writing in public that you want to attract as many readers as possible, but the mistake is believing that writing about any and every topic will help build your readership.

As bloggers, we are more likely to attract readers who know who we are and what we are about. Our readers can then recommend us to people who are also interested in our topics by saying something like “Bob has a great blog about kite flying. Check it out, he recently posted a great article about how to fly a triple-winged kite upside down.”

Bob can write the heck out of kite flying and his readers regard him as an expert and they highly recommend him to others who are into kites. And that, my friends, is how it works.

A small group of niche readers can become a very large group fast. The Earth’s current population is just over 7 billion and if your niche only encompasses 1% that would still be 7 million people.

Get specific

I know how counterintuitive it sounds, but if you pick a topic to blog about and then narrow it even further to something more specific you’ll increase your ability to attract new readers.

Let’s consider Positive Writer, it’s a blog by me, Bryan Hutchinson, about writing. Right? But it’s actually about something more specific. Isn’t it?

Positive Writer is about a part of writing every writer deals with, but not every blog about writing focuses on Writer’s Doubt or addresses it the way I do.

When you recommend Positive Writer it’s easy to explain to others what I write about. You might say something like, “Bryan helps his readers overcome doubts about writing.” or you might say, “Bryan encourages writers to write even when they don’t believe they’re any good at it.”

If Positive Writer is recommended simply as another writing blog, well, there are a heck of a lot of those and it becomes difficult for readers to decide which one to read.

By being more specific it helps readers make a choice by letting them know what’s in it for them.

Positive Writer helps writers overcome doubts about writing.

That’s pretty specific and clearly reveals what’s in it for the reader. If you’d like to recommend Positive Writer to others it also makes for an easy tweet, click here to tweet it, if you like.

As a blogger, you want to pick a main topic and then pick a topic within your main topic and strive to be one of the top bloggers blogging about that issue.

So, how would an article about a blogging mistake help my readers deal with doubt? Good question.

When we eliminate mistakes or understand why we’re making them and how to correct them, it makes us less doubtful about what we are doing. And as a result you can move forward with new found confidence, allowing your awesomeness to shine through.

The paradox

Now, I know I’ve talked about this issue before, but it’s so important in blogging that it deserves to be mentioned again.

This last month alone I was asked by more than a few people to check out their blogs and it’s something I really don’t mind doing, but before I checked out those blogs I asked them to describe what their blogs were about. Their replies were various versions of, “This and that.”

This and that? What’s that?

And that’s the paradox. It might seem reasonable to expect that you’ll reach more people by blogging about anything and everything, but what you’ll actually end up doing is reaching fewer people because very few will be able to identify with what you’re about.

(If blogging about random stuff really is your thing, that’s okay, go for it, but at least try to create a theme around the randomness we can identify and connect with.)

 What to do:

1) Select a main topic you know well – preferably something you love and can’t talk / write enough about.

2) Identify what part of your main topic you know best and make your blog primarily about that subtopic.

3) Write articles relating to your subtopic, such as:

    • How-to tutorials
    • Lists
    • Provide resources
    • Challenge the status quo – create a dust-up
    • Interview people within your main topic about the subtopic
    • Create infographics or posters, such as like the posters I created about Writer’s Doubt or the infographic I created listing the best blog post ideas (like, ever).
    • Do reviews on products and services relating to your main topic and subtopic.
    • And more… here’s a longer list.

A friend of mine recently redesigned her blog and besides the fact that I love the colors she chose, I love it even more so that she’s very specific when it comes to what her blog is about:

Renee’s Kitchen: Welcome to the online version of my kitchen, a place where we practice L.O.V.E. on a daily basis – Local. Organic. Veggies. Everyday.  My mission is to teach you how to make small, simple changes in your current food habits that will have a big impact in your overall health.

Renee’s on to something I can identify with and I want to read more. I subscribed!

Do you want to be a Jack of all trades who’s all over the place and is easy to replace, or do you want to be regarded as a craftsperson people rely on?

It’s up to you. Be awesome.

Your writing challenge:

Take a moment in the comments to describe your blog in two sentences or less. Can you do it? Go!

If you don’t have a blog yet but are thinking of starting one eventually, what would it be about? Can you describe it in two sentences or less in the comments?

About Bryan Hutchinson

I'm a positive writer and when that doesn't work, I eat chocolate. I help fellow writers overcome doubt and thrive! In my free time, I love visiting castles with my wife, Joan. Join me on Twitter and Facebook.

Did you like this article?

Get future articles delivered directly to your inbox and you’ll also receive an extremely popular eBook included with signing up, all for free. More free stuff to come for subscribers only, so don’t miss out. Enter your email address:

Writer's Doubt the Book
  • http://www.petermorneault.com/ Peter F. Morneault

    Hi Bryan,
    It’s been awhile. I struggled through a period of writer’s doubt and sort of gave up. I’m back now, with a clear focus and a specific topic. You see, I used to write about “this and that.” My readership never grew in two years. So, like you have done and Jeff Goins before you, I abandoned my first blog. My enthusiasm is renewed. My new blog is MyDogMyTeacher.com. The blog is about the life-lessons we can learn by paying attention to dogs. I can combine my experience as a dog trainer with my passion for writing. It took me two years of experimenting and doubt and frustration, but I’ve found my niche. Thanks for quietly helping to bring me back!

    • http://www.positivewriter.com/ Bryan Hutchinson

      Hey Peter, good to hear from you and I’m glad you’ve started a new blog. There’s nothing wrong with starting over and actually it’s a good thing, because we all go through a bit of trail and error and once we get through that stage it’s usually a good idea to start fresh. As a dog trainer, you’re clearly an expert and I’m sure with your unique take you’ll be able to reach people who could use your advice.

      • http://www.petermorneault.com/ Peter F. Morneault

        Thank you Brian. You’ve always been supportive to me

    • Renia Carsillo

      Peter, I LOVE hat idea! Can’t wait to read about it!

      • http://www.petermorneault.com/ Peter F. Morneault

        Thanks Renia. I hope you stop for a visit. I’ve got a couple of posts up. More coming soon :)

  • Yolanda DeLoach

    Thank you Bryan – very helpful!

    • http://www.positivewriter.com/ Bryan Hutchinson

      :)

  • http://www.rawstorylife.com/ Lorna Faith

    Bryan ~ what a great post! I’ve been thinking about this very thing lately. My blog, http://rawstorylife.com & it’s companion Podcast are both dedicated to “Helping people breakthrough resistance, to find their purpose and do work they love, so they can live a better story…everyday.” I do this through my fiction stories, I have a non-fiction book I’m working on about that topic and then the Podcast where my goal is Interview many different people (like your amazing interview Bryan)where they tell their story, how they got through obstacles to get to doing work they love. Anyway, I guess I have a question. I’m not sure how I would narrow it down even more? I talk about many different types of resistance, how to believe the truth about ourselves, character traits that help us live a better story and many other encouraging articles. Would love your insight on that Bryan – you have narrowed down your blog quite nicely and it differentiates yours from all the rest. Would love any tips you send my way ~ thanks for another great post !

    • http://www.positivewriter.com/ Bryan Hutchinson

      Lorna Faith, I think you’re doing that rather well with “they tell their story, how they got through obstacles to get to doing work they love.” – Maybe you could be a little more clear on what type of obstacles, but that’s not absolutely necessary. What you’re work requires is reaching out and finding ways to share your message either via FB, Twitter, fellow bloggers (guest posts) in your niche.

      The biggest one is to connect with bloggers in your particular niche and THAT’s what you have to work on identifying. Is your niche clear to anyone you’d reach out to? If it is, great, but if it is not then work on your blog’s identity so it’s clear when you reach out to your fellow bloggers. If they don’t need to ask, then you’ve got it. :)

      • http://www.rawstorylife.com/ Lorna Faith

        I hadn’t thought about getting clear on what type of obstacles, I guess I mostly talk about many types of resistance(fear, insecurity, doubt, etc.), but I’ll to think on that a bit more – maybe narrow that down. You’re totally right that I need to connect with and identify who the other bloggers are in my niche… so I’ll focus more on that. Thanks for the helpful insights – you are very wise Bryan… appreciate the help.

        • http://www.positivewriter.com/ Bryan Hutchinson

          I think by identifying the other bloggers in your niche it will help you identify what your about. However, I think you’re pretty clear on that. How about instead of just saying obstacles, say what they are like you listed above, fear, insecurities and doubt and any others you can think of… :)

  • Cecelia Lester (Quiet Spirit)

    Thank you for your input. I have been blogging since 2008 I will be looking at my blog with new eyes.

    • http://www.positivewriter.com/ Bryan Hutchinson

      Sounds like you have a plan already, Cecelia. :)

  • http://www.annepeterson.com/ Anne Peterson

    Loved your post, but hated the fact I still haven’t narrowed my focus yet. I can’t seem to get past the feeling that when I narrow my focus I will be excluding some. I know it’s crazy, but if anyone knows me for any period of time they see the craziness oozing out.

    Also, I don’t think I’m an expert in any field. Would love your input, Bryan.

    • Renia Carsillo

      Anne,

      I totally can relate! It took me YEARS (and 3 blogs) to finally be willing to confidently say many many women probably wouldn’t like my style, but I’m writing for the quirky offbeat ones like me who do. The question that finally really helped was this one: What’s your purpose for your blog? Once I could answer that, it was easier to niche down.

    • http://www.positivewriter.com/ Bryan Hutchinson

      Hi Anne, and that, my friend, is the paradox. You’re smack dab in the middle of it. By worrying about who you are excluding you end up excluding your real readers. It’s great to have friends and family reading your blog, but if you want to reach more people you’ll need to eventually focus on something specific. As Renia said, ask yourself “What’s the purpose for your blog?” – What can you write about regularly and never tire from it? Go with that. Don’t worry that you’ll be excluding people. If you still think you’re excluding people, then by all means exclude them on purpose. :)

    • http://www.positivewriter.com/ Bryan Hutchinson

      Anne, just out of curiosity, if you had to pick one thing to write about, what would that be? Try not to think about it, just go with whatever comes to mind first.

      • http://www.annepeterson.com/ Anne Peterson

        Yeah, I’m stuck.

        • http://www.positivewriter.com/ Bryan Hutchinson

          It’s not always a bad thing to be stuck, because it’s driving you to go deep to figure out what YOU really want. Once you figure that out the rest will be history. Write down a list of as many things you can think of and then hone the list to only 5, then 3, then 2 and then, finally, the hardest part, 1 thing. Consider it an exercise.

          • http://www.annepeterson.com/ Anne Peterson

            Bryan,

            And this isn’t something others can really help you with is it? Because even though they can give you feedback as to what they enjoy as far as you’re writing, it still does not take into account what it is you enjoy writing, is that right??

          • http://www.positivewriter.com/ Bryan Hutchinson

            Anne, others can help you in the sense that they can ask you questions or even offer suggestions, but ultimately it is something only you can decide. It’s not easy, and that’s why so many bloggers find their true niche with their third or fourth blog, or changing their blog’s theme the third or fourth, or even fifth or sixth time. Also take a look at what type of writing you do that gets the most responses. Usually when we write from our passion we write in a unique way and this attracts attention in the form of comments or other types of reactions. – I hope this helps a little.

          • http://www.annepeterson.com/ Anne Peterson

            Bryan,

            I get a LOT of responses from my memes. Sometimes it will be one of my poems, sometimes just a portion of it. I had one last week that reached about 1100 with 24 shares. For me, that’s significant. My writing tugs at people’s hearts.

          • http://www.positivewriter.com/ Bryan Hutchinson

            That is significant, Anne! And I think it’s helpful to you to help you figure out what you want to focus on. Do that for a while and see how it goes. When we focus on something specific and connect with others we can turn out blogs into reading destinations.

  • Scrollwork

    My blog’s tagline is Quirkyisms from a Tropical Transplant. I write from the viewpoint of a midlife Filipino immigrant to California. The posts are observations about life here, and that includes my reinvention from corporate ghostwriter to ballroom dance instructor to yoga instructor/meditation advocate. I used to feel some discomfort about the seeming lack of focus, but during a Skype chat with author Jeff Goins, I realized that the thread that runs through all the posts is my writer’s voice. Paraphrasing Jeff, “It’s not what you write about, but how you write it. Have a worldview.”

    • http://www.positivewriter.com/ Bryan Hutchinson

      I agree. You must have a worldview and it’s not necessarily what you write about, but even Jeff, myself and many others have blogs within a specific niche and we share our worldviews writing about that. I think for Jeff, he can teach to anyone who blogs so for him it’s not important what you write about, it’s more important that you develop your worldview (your opinion mixed with your personality). But you still have to pick what your blog will be about and I think you’ve done that, which sounds like an important blog for Filipinos traveling to CA.

  • Renia Carsillo

    A community of offbeat, creative women working together to break the beauty mode. Sharing recipes for life, love and dinner too.

    • http://www.positivewriter.com/ Bryan Hutchinson

      Sounds like you’re out to make a difference! :)

  • Ann Marie Thomas

    My personal blog covers my writing and my faith, but when I tried to add my local history books to the mix it just became a mess! Thanks to Danny Iny at Firepole Marketing I realised I need a professional blog to market my local history books, separate from my personal one. So my niche is British medieval history with particular reference to Swansea and the Gower in South Wales.

    • http://www.positivewriter.com/ Bryan Hutchinson

      That’s specific, Ann Marie. And I agree, that’s an excellent idea!

  • http://www.adelaidewritewritewrite.blogspot.com/ Adelaide Shaw

    After 27 years of writing fiction and with over 50 published short stories, I began my writing blog to pass along what I’ve learned about the craft of writing and to share my experiences. I also hope to hear from other writers, both new and experienced and share with them thoughts and ideas.
    Adelaide

    • http://www.positivewriter.com/ Bryan Hutchinson

      Thanks for sharing, Adelaide. Do you have a particular focus about the craft or do you prefer a more general theme?

      • http://www.adelaidewritewritewrite.blogspot.com/ Adelaide Shaw

        Hi Bryan,

        My blog posts are not about only one aspect of craft, but are more general. I’ve written posts on point-of-view, on description, on
        stream-of-consciousness. I’ve also posted pieces which (I hope) give
        encouragement: dealing with rejects and budgeting time for writing (my very next post). If possible, I try to give some personal information on my own experience dealing with a particular problem. I’ve also posted some of my stories.

        I try to keep the posts short and to the point. I feel that readers, when browsing through blogs they like, need something to catch their
        attention. I do not want to give detailed tutorials about craft, but rather give highlights regarding a specific element of craft. If any of what I say strikes a receptive chord, then the reader can get more detailed information in a number of books or on the internet. What I give are points to look for and learn about for the inexperienced writer and can be thought of as reminders for the experienced writer.

        I don’t know if my approach is sufficient to attract a readership and followers. I began this blog six months ago and have very few
        readers and even fewer followers. However, I’m not giving up.

        Adelaide

        • http://www.positivewriter.com/ Bryan Hutchinson

          I think you’re doing great, Adelaide. You have no reason to give up. Sometimes when we start this adventure it seems like it’s slow going, but we keep doing it because we enjoy doing it. And that’s what it takes. Keep writing. Keep blogging.

  • Michelle King Eigemann

    Hi Bryan,

    The goal for my blog is to bring encouragement to others through my own struggles and lessons. I write about the things i’ve learned through my relationship with God. However lately i’ve been feeling like it’s too “all about me” I beleive I am writing what I know and what I am passionate and led to write about, but how do I narrow this down and make it about others while still sharing my experiences? My blog is http://www.allmichelleking.com i’d LOVE your critique :-)

    • http://www.positivewriter.com/ Bryan Hutchinson

      Hi Michelle, maybe this has been practice for you to write in public. The next step might be to write for others and a great way to do that is to share the side of you you’re not always proud of, the side that’s vulnerable and then share how you’re striving and overcoming. People relate to true stories and that’s how you can start making your blog more about other people. Share your story, but make sure you’re providing a lesson your learned and how it’s making you a better person and hopefully your lesson learned the hard way can help someone else avoid any mistakes you made. … Maybe that’s something you can work on?

  • http://www.joanhallwrites.com/ Joan

    Great post, Bryan. Like Anne, I’m still searching for my niche. As a fiction writer, it’s often difficult to incorporate a (non fiction) blog.

  • Alison

    I’m just getting started with blogging, haven’t gone live with my site yet, and don’t know if I can do just “two sentences” but I’m going to try. Here goes. Most of us know what foods are bad for us, the fact that we need to find a way to put more physical activity into our lives, and that addictions to things like caffeine and cigarettes are bad for us, and yet we still don’t change what we are doing. As an unhealthy Registered Nurse I’m going to address the mindset shifts, the tasks, and the learning that needs to take place in order to find true health in our lives and I’m going to do it by sharing my knowledge and my story as I find health in my own life.

    • http://www.positivewriter.com/ Bryan Hutchinson

      I like your idea, Alison!

  • http://www.naomitsvirko.com/blog Naomi Tsvirko

    It’s so easy to get lost when blogging, so this post is a great reminder to hone in your skills, expertise and passion. I have started writing about what I love (writing) and I must admit staying focussed and ‘getting specific’ can be difficult but you’re right it is so important. Thanks for the solid reminder Bryan!

    • http://www.positivewriter.com/ Bryan Hutchinson

      Thanks, Naomi!

  • http://www.Marketing4Traffic.com/ Devani Anjali Alderson

    “Maybe you’re a blogger of musings and random things.” You got my number, brotha! But one question: What about becoming a specialist in being a generalist?

    Tim Ferries has built an empire at being the “jack of all trades” kinda guy, so have people like Robert Kyiosaki (or Rich Dad, Poor Dad), and Mike Dillard (of Elevation Group). And I know it’s a long shot to get the success they’ve gotten, but what if being interested in lots of general topics, is what I do best?

    I don’t like knowing everything about one thing… I keep hearing “have a focus” – “get nitched” – “find ONE topic.” But for me it just doesn’t feel right.

    Any advice?

    • http://www.positivewriter.com/ Bryan Hutchinson

      Well, I know where you’re coming from, so I get you. But the truth is, all of the people you mention do something extremely well and they maximize that one thing. That doesn’t mean they don’t have many different outlets, but each outlet is a focus of one thing, not every outlet is a focus of all of their outlets because let’s face it, everyone would get confused even if they didn’t. There’s nothing wrong with being a Jack of all trades, just separate all the things you do so they can be understood and followed by others.

      • http://www.Marketing4Traffic.com/ Devani Anjali Alderson

        Ah, I see. Thank you, Bryan!

  • http://www.jamesprescott.co.uk/ James Prescott

    This is absolutely spot on Bryan. I’m just now discovering a real focus to my writing, almost the journey my writing is on, and it all has one real focus – identity. People discovering their own unique identity, and living their unique story. Read a post by Seth Godin today on a similar subject, and this compliments that superbly. Appreciate this post Bryan.

    • http://www.positivewriter.com/ Bryan Hutchinson

      Thanks, James!

  • http://www.finallywriting.com/ Jackie

    Bryan, I love this. My blog Finally Writing blends writing strategies and personal development to get people finally writing and doing so from the inside out.

    • http://www.positivewriter.com/ Bryan Hutchinson

      How about sharing your link with us, too? Thanks, Jackie.

      • http://www.finallywriting.com/ Jackie

        Yeah I would be happy to! http://www.finallywriting.com

        • http://www.positivewriter.com/ Bryan Hutchinson

          Great! Hey, what program did you use for the image on your latest post? Specifically for the text. Well done.

          • http://www.finallywriting.com/ Jackie

            Thanks for checking my site out, I’m honored! I used http://www.canva.com and omg I’m excited to share it with you and your readers…it’s a FANTASTIC resource

          • http://www.positivewriter.com/ Bryan Hutchinson

            Thanks, Jackie! I’m going to try it out.

  • renee

    Bryan! I’m so late to the party! (wind, storms, no water, no electricity, a crazy road trip couldn’t keep me away.)

    Welcome to the Renee’s Kitchen Community! This is my 4th blog, finally I feel like my gift, my passion and my season in life have brought me to this niche.

    I didn’t do it all alone–I have had some great mentors; Marie, Bryan, Derek, Danny, Megan, Jeff and Michael to name a few. At first I didn’t want to reach out then realized that I needed to learn from those who have traveled the road before me.

    The turning point for creating my niche is when a client I was coaching said “why would I read your blog? It’s just a bunch of recipes.”

    In that moment it became crystal clear to me that I needed to create a website/business that was unique to my gifts AND would change the world. A place where I could proudly stand in my truth. I poured my soul into the bowl for so many years, in so many ways, for a wide variety of people. My heart knew that I not only nourished the stomach but the souls of those I fed and continue to feed. I served dinner with love and light on the side!

    I all of that experience, emotion, and skill to create Renee’s Kitchen. It is transparently Renee!

    FYI, the client still doesn’t follow my website. I’m fine with that–Renee’s Kitchen will be joyfully available when they decide to eat with L.O.V.E.

    Bryan, thanks again for having faith in Renee’s Kitchen. I hope that I will be able to serve you and all my readers to make the best choices on the personal journey to health.

    Be blessed as you are a blessing.

    • http://www.positivewriter.com/ Bryan Hutchinson

      Thanks for sharing with us, Renee. And THAT’s how important asking this question about what we’re about (our blogs) is. Be sure to send your client a thank you. :)

  • http://sunshineandblueclouds.blogspot.in/ Kokila Gupta

    Hello Bryan, Its truly helpful.One thing I am never tired of is ‘Books’ So what I started as a book review blog,now seems a mess to me with musings,children,craft ,challenges,movies and travel tales all at one place …sigh! Am going to clean up the mess and then report .Thanks :)

    • http://www.positivewriter.com/ Bryan Hutchinson

      Outstanding, Kokila, when you get it cleaned up be sure to share the link with us!

  • Ross Mountney

    A timely reminder – thank you! My blog sentence: a place for parents and home educators to find support and reassurance. http://rossmountney.wordpress.com

    • http://www.positivewriter.com/ Bryan Hutchinson

      Thanks for sharing, Ross! And I love how you do your best to reply to all of your comments. I think it’s important to remain connected to our readers.

  • http://www.beamoneyblogger.com/ Muba Mi

    Hi Bryan
    You brought to the notice a very important point which we don’t take seriously and proudly say in blogging you should be jack of all trade. To get the things going no doubt we should have a little know how of every aspect of blogging but we must be master of one of its aspect and outsource the rest and become a successful entrepreneur. This is the biggest mistake many bloggers do and try to do all the chores by themselves and as a result they can not produce quality in any of their chore and remain an ordinary blogger who miserably fail to win the attention of others.

    • http://www.positivewriter.com/ Bryan Hutchinson

      Thanks, Muba!

  • http://theslamdunktrove.blogspot.com Slam Dunks

    Interesting Bryan. I like that you recommend being specific. You want readers to feel like they are gaining something with each visit–avoiding generalities is one way to accomplish that.

    I agree that being a niche writer can be advantageous, but I think that there is still room via blogs for a writer to experiment with new things (not be a jack-of–all trades, but exploring different topics).

    With my blog, I focus on crime, policing, and investigations with a dash of current events and inspiration.

    • http://www.positivewriter.com/ Bryan Hutchinson

      Sounds like you know what you’re blog is about! That’s focused. :)

  • http://www.reclaimingyourfuture.com Reclaiming Your Future

    I agree with this post in principle Bryan but I worry, sometimes, that by finding (and keeping) focus in your writing that you might tell yourself you ‘can’t’ write about a specific topic etc because it doesn’t fit in with your speciality.
    I began travel writing but after a couple of years realised that I had so much more I wanted to say but didn’t move forward with it because I felt as though I couldn’t as it wasn’t in my blogs’ genre. When I took the plunge, however, my posts were celebrated for not ‘sticking to routine’ so much so that I have now started an entirely new site dedicated to my other writing.

    Also, I associate a speciality/focus with finding your voice and that can take a long time to achieve so a blog might not be able to become a speciality until that person is there on a natural level.

    On the whole though I think you’ve written another fantastic piece! :)
    Toni