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How I Got Over 100 Reviews on Amazon in Less Than 3 Weeks

If you’ve published a book, or if you’re planning on publishing soon, you’ll want to know how to get reviews on Amazon. Lots of them.

You don’t have to wait months or years for reviews to start coming in, because if you follow the instructions in this post, you can get them in a matter of weeks! It doesn’t matter if you’re self-published or traditionally published.

Getting over 100 reviews doesn’t happen by accident.

Amazon Reviews

I recently published a post about why you should give your book away for free via Story Cartel and today’s post is the follow up. I think you’ll want to read it if you haven’t already, but here’s the gist of it:

Story Cartel is a website where you upload your book and give it away for free in exchange for honest reader reviews on Amazon. Readers who download your book agree to review it on Amazon, and those who do are put into a drawing for something you offer, which I will explain in a moment.

Why do you want reviews?


Updated Cover Design April 2014

Reviews help potential readers decide if they will purchase your book. The number of reviews on your Amazon page gives the potential reader an idea as to the level of interest in your book.

How often have you visited a book on Amazon, but there were only 1 or 2 reviews and you decided the book must not be interesting because few people seemed to like it enough to review it?

Maybe the number of reviews doesn’t matter to you when selecting a book (I’m kind of this way), but as an author you want to take into consideration that this does matter to most readers.

How to get reviews fast!

One way to get reviews fast on Amazon is to send copies to friends and family and ask them to review your book.

A few of them will probably do it, but for most of us it’s not a good option, because although this may result in a few reviews, they might state things like “My baby girl wrote this amazing book.” or “My buddy Jim wrote this awesome book!”

Then you’ll end up begging them to remove those statements and you might end up hurting their feelings, and… well, do you really want to go through that?

Your book deserves better.

You need quality reviews from people who have read your book and aren’t going to post your baby pictures along with the review.

What you need is a cartel, a group of people who care about books and are willing to write reviews about yours.

With a cartel of  readers you can get reviews fast.

(Tweet This)

But where do you find these people? How do you convince them to write honest reviews? And how do you get the reviews in a relatively short period of time?

Good questions. Answer: Story Cartel.

What does Story Cartel do?

Story Cartel hosts your book files and your book’s description and sign-up page. After readers sign up to download your book Story Cartel sends them a couple reminders to review it on Amazon.

Story Cartel also takes care of the drawing aspect, which I will elaborate on in a moment, by randomly selecting the winner(s) for you.

All you need to do is upload your book files, easily create a description page, and then point readers to your Story Cartel page to download your book.

What’s in it for the reviewers?

You give a prize away in a drawing.

Story Cartel makes this easy by giving you options of what you can give away, select one and Story Cartel will notify your cartel about it.

My advice is to give away something compelling.

Think about it, if we ask readers to take the time to read our books and take additional time to review them, I think we owe it to them to offer something worthwhile.

If you are on a budget you can give away paperback copies of your book or Amazon Gift Cards.

How to get reviewers:

Now that your book is on Story Cartel you need to tell your readership where to find your page. Don’t worry if you don’t have a large audience yet, I’m going to share with you how to attract as many readers as possible.

  1. Create a blog post about the free review copy and clearly state it is in exchange for honest reviews. Be sure to include a link in the post so they can easily find your Story Cartel page.
  2. Share your post on all of your social networks and ask your readers to share the post on their networks too.
  3. Create additional drawings and contests based on your book. Everyone loves contests. Make sure it is necessary for entrants to read your book to enter. If you want ideas on how to create such drawings and contests, then hop over to my post to see how I did it. This is important. The more investment readers have in your book the more likely they will review it. You should offer compelling prizes, but they don’t have to be as expensive as the ones I offered.
  4. I’m sure you know a few influential bloggers, ask them to share your post about your contests. Really, just ask. You might be surprised how many bloggers are willing to share contests that offer great prizes.
  5. Story Cartel does have a paid service to send out a newsletter about your book to their members. My advice, especially if you do not have a large audience yet (and even if you do), is to take them up on this offer. I used the service, but it’s totally up to you.

What’s the catch?

Story Cartel needs to survive like any service and they offer pay for services via advertising of your book to their members.

Your book will be available on Story Cartel for 20 days (just under 3 weeks).

I’m happy with the reviews I got thanks to Story Cartel. Btw, get yourself a copy for .99 cents while you’re at it.

I’ve gotta tell you, it is nice to have an option like Story Cartel that makes getting reviews so much easier. You don’t have to convince anyone and you’re willing to accept unbiased reviews.

I wish you the best of luck, but I have a feeling you’re not going to need it.

About Bryan Hutchinson

I'm a positive writer and when that doesn't work, I eat chocolate. I help fellow writers overcome doubt and thrive! In my free time, I love visiting castles with my wife, Joan. Join me on Twitter and Facebook.

  • Great post Bryan. Very informative and easy to follow. I think doing something like Story Cartel might be scary. But actually the scariness comes in putting your book out there in the first place. And the truth is, everyone is not going to like what we write. It didn’t even happen with God and he’s the ultimate author. People are bashing his book all the time.

    • Yeah, that is the one drawback of Story Cartel when your book gets in front of readers who may not be interested in the book or do not care for the subject matter. It’s a risk, but I think the majority of people, as I discovered, will review books for what they are.

  • Catarina

    I like your writing style because it is friendly and to the point. With your readership demographic in mind, it is encouraging, and that is a rare thing these days.I have a children’s book in the works which could also interest just any age, so I will do what you suggest.

    • Sounds great, Catarina. And thank you for the kind words. 🙂

  • Thanks for this information Bryan. I wondered about this issue. I’m taking up the NaNoWriMo challenge next month and James and I chatted about this aspect today. If I’m going to take the time to write a novel then it must be published. Otherwise what’s the point?
    You manage to make it sound easy and I trust you on this.

    • It really is quite easy, the most work is making sure you get the word out and getting other bloggers to help you spread the word. You’re part of a great community so that helps too!

  • Hi Bryan, thanks for your really helpful post. I have an Advent eBook on Amazon, but signed up to their KDP select plan, so I’m unable to give my book away, or have it available anywhere else… Wish I had known about Story Cartel before. I will have to do this for my next eBook. 🙂

    • Hi Anita, I think after 90 days in the select program you can start offering your book for reviews on Story Cartel, but you’re going to want to check to make sure first. Next time you can start with Story Cartel and then later go to KDP select if you want, as long as your book is no longer available anywhere else.

  • Gordo

    This is a great idea and I tried to leave a good review for another free book this weekend. However, 1) the reviewer needs to setup an Amazon account, and 2) the reviewer MUST have purchased something from Amazon previously before they are allowed to enter a review. If you fall into the above category you could waste an hour giving away personal information before you discover that you still cannot leave the review. Sort of destroys any good memories you had after just reading the free book.

    • I can understand your frustration, Gordo. But please don’t let your frustration with Amazon be taken out on any authors. Authors have no control over Amazon itself and what their rules and guidelines might be.

  • renee

    Bryan! This is awesome–I’m bookmarking this page. I do have a question–does Story Cartel accept any book? and how far in advance did you plan this?

    Thanks. Be. Blessed.

    • Hi Renee, Story Cartel accepts any book you upload that is also available via Kindle on Amazon. It must be available on Amazon so that you have a place to get the reviews. I planned this out for several months, but it’s so easy to do and Story Cartel helps make it easy. Hope that helps.

  • This sounds interesting. I was a little unclear about the giveaways. Do you need to give something to each person who does a review? If so, that would add up if say, 50 people reviewed your book and you gave them each a $20 prize. That’s 1K.

    • Gosh, no, Dan. You offer something and each person that reviews your book on Amazon gets their name put into a hat for a drawing. Story Cartel picks the winner when time expires and then you send the winner his or her prize.

  • ferretrene1

    I’ve been thinking to boost my blog’s traffic through amazon. This post was quiet helpful thanks.

  • Dan Poynter

    Here is another FREE review service.


    If you want your book reviewed on Smashwords, Amazon.com,
    B&N.com, etc., list your request in Publishing
    Poynters Marketplace (no charge).

    You must be willing to send a book and promotional materials (review-book package) to readers of Publishing Poynters Marketplace who contact you (usually 5 to 10 copies). Include the number of pages in your description and for children’s book s, list the age level for which the book is written. Make sure the book is already listed at Smashwords or Amazon.com.

    See an example:

    Just send your request and description to DanPoynter@ParaPublishing.com

    Supply full contact information including your email address. Write the draft as it should appear so that I do not have to do more than CopyPaste. Put “Review Wanted” in the subject line.


    They will not flow into our width format.

  • Alinka Rutkowska

    This is just what I needed 🙂 Thank you!

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  • Great article Bryan. I almost used Story Cartel. It was a lot of work building a launch team and I am halfway to 100 for the reviews. They are still coming in. I would use Story Cartel in the future I think.

  • Caitlin Sumner

    This is lovely. I’ve just been on facebook booting a new post about my novel when I went to twitter and found this. Bookmarking for sure to be used in a week or two. One question, can you submit a book more then once, since they expire after 20 days?